Xbox Cofounder J Allard Joins Amazon as VP for New Projects

Allard, a key figure in the development of Xbox, will work under Panos Panay on Amazon's devices and services team.

J Allard, cofounder of Xbox and former Microsoft executive, has joined Amazon as a vice president.
Allard will be part of Amazon's devices and services team, reporting to Panos Panay, another former Microsoft leader.
His specific projects at Amazon are currently undisclosed, but he mentioned focusing on 'new ideas.'
Allard has a rich history at Microsoft, where he was instrumental in the creation of Xbox, Xbox Live, and the Xbox 360.
Since leaving Microsoft, Allard has worked on various projects including Intellivision's Amico console and GoFundMe.