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Xbox-Branded ROG Ally Handhelds Priced at $599 and $999 as Global Pre-Orders Open

Early sell-outs of the $999 Ally X suggest strong enthusiast interest for Microsoft's Xbox-layered Windows handheld.

Overview

  • Pre-orders are live in 38 countries through the Microsoft Store, the ASUS eShop and select retailers, with shipments slated for October 16.
  • The standard Ally features an AMD Ryzen Z2 A, 16GB RAM, a 512GB SSD and a 60Wh battery, while the Ally X upgrades to a Ryzen AI Z2 Extreme, 24GB RAM, a 1TB SSD and an 80Wh battery; both have 7-inch 1080p 120Hz displays.
  • Microsoft says Ally X pre-orders sold out on the Xbox Store worldwide, with other retailers showing fluctuating availability and queues.
  • In the U.S., the Ally X is limited to Best Buy, the ASUS Shop and Microsoft, whereas the base Ally has broader retail availability including Amazon and Walmart.
  • Regional prices vary, listed at £499/£799 in the UK, €599/€899 in Europe, $799/$1,299 in Canada and A$1,599/A$1,799 in Australia, prompting comparisons with Steam Deck and other handhelds.