Overview

• Xbox considers adding Call of Duty to Game Pass as a key move to boost stagnant subscriber growth, following its $69 billion acquisition of Activision Blizzard.
• Former Microsoft PR lead suggests that without major titles like Call of Duty, Game Pass's sustainability remains doubtful amid financial pressures.
• Industry experts debate the risk of sacrificing direct game sales for subscription growth, highlighting the challenges of maintaining profitability.
• The inclusion of high-profile games is seen as essential for Game Pass to compete with other entertainment subscription services like Netflix and Spotify.
• Microsoft's strategy reflects a broader trend in the gaming industry towards service-based models, despite the financial risks involved.