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Xavi Vilajoana Launches Barcelona Presidential Bid With La Masia-First Agenda

His campaign casts the 2026 vote as a referendum on academy-led identity versus Laporta’s financial stewardship.

Overview

  • He unveiled a La Masia‑first program, claiming the academy budget was cut 37% under Joan Laporta and pledging to develop the next world‑class star internally.
  • He promised to freeze season‑ticket prices until the Spotify Camp Nou is finished, allocate €40 million for members within a €1 billion budget, and target a 30% increase in sponsorship revenue.
  • He said he would audit the Camp Nou redevelopment and renegotiate contracts if needed, while prioritising completion of Palau facilities and stronger representation for women’s sports.
  • He intensified criticism of Laporta’s tenure, describing the management as “insane” and accusing the club of improvisation and short‑term fixes.
  • On squad building, he said Barça will rely on academy talent but would “get a Harry Kane” from outside if no striker emerges, with elections expected between March and June 2026.