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Xander Schauffele's PGA Championship Win Boosts TV Ratings

The dramatic final round drew increased viewership despite competing with an NBA Game 7.

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May 19, 2024; Louisville, Kentucky, USA; Xander Schauffele celebrates after winning the PGA Championship golf tournament at Valhalla Golf Club. Mandatory Credit: Clare Grant-USA TODAY Sports

Overview

  • Sunday's final round averaged 4.96 million viewers, a 10% increase from last year.
  • The peak viewership reached 8.42 million during the final moments of the tournament.
  • Scottie Scheffler's arrest on Friday contributed to an 18% increase in viewership for ESPN's coverage.
  • The NBA Game 7 between the Pacers and Knicks saw a 24% drop in viewership compared to last year.
  • CBS and ESPN both experienced significant year-over-year growth in their PGA Championship broadcasts.