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xAI Unveils Grok Imagine to Generate Instant Six-Second AI Videos

The launch underlines xAI’s ambition to expand beyond chat with a tool that trades fidelity for rapid video creation.

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Overview

  • Grok Imagine officially rolled out over the weekend of August 4–5 to paid xAI subscribers on iOS and Android
  • The tool transforms user text prompts into six-second AI-generated videos complete with synchronized sound
  • Early assessments find its generation speed outpaces Google’s Veo 3, OpenAI’s Sora and Midjourney by a significant margin
  • Critics note its visual and audio fidelity trails rivals, offering only rough sound effects and occasional gibberish
  • The model excels at producing meme and anime-style clips but struggles with more realistic or narrative-driven prompts