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xAI Hires Ex-Nvidia Researchers to Build ‘World Models’ for AI-Generated Game Push

The effort aims to give AI physical intuition for near-term gaming uses with prospects in robotics and real-space design.

Overview

  • Former Nvidia researchers Zeeshan Patel and Ethan He have joined xAI to accelerate development of world-model systems.
  • xAI is pursuing models trained on video and robotic data to support interactive 3D environments for games, with potential later applications in robotics and spatial design.
  • Elon Musk said xAI plans to release a “great AI-generated game before the end of next year.”
  • The company rolled out a free image and video generation model described as a major upgrade and is expanding hiring with an omni team and paid video game tutors offering $180,000–$440,000 salaries and $45–$100 hourly rates.
  • Nvidia describes the market for this technology as potentially vast, while experts and game veterans warn that accurate world modelling requires enormous data and compute and may not solve creative leadership needs.