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XUnveils Marketplace to Reassign Inactive Usernames to Paying Subscribers

Access is limited to Premium Plus or Premium Business members, with rare handles priced from $2,500 to seven figures.

Overview

  • The program divides usernames into free Priority handles for eligible subscribers and paid Rare handles that include short, generic or culturally significant names.
  • Requests for Priority handles are typically reviewed within about three business days, and a waitlist for the feature is now live.
  • Rare handles will be allocated via public drops judged on past contributions, intended use, engagement and reach, or through invite-only, fixed-price sales.
  • When a handle is transferred, the user’s previous handle is frozen; X says a paid redirect option may follow.
  • Complimentary handles require an ongoing subscription and can revert after a grace period if downgraded, while users who buy Rare handles keep them even if their subscription lapses.