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XUnveils Handle Marketplace With Paid ‘Rare’ Usernames and Subscription-Tied Requests

The rollout seeks new subscription revenue by reallocating inactive names through a controlled process that still leaves inactivity rules and brand protections unclear.

Overview

  • Access is limited to Premium Plus and Premium Business accounts, with a waitlist now live and most requests reviewed within three business days.
  • Two tiers govern distribution: free Priority handles for eligible subscribers and paid Rare handles that X says can range from $2,500 to over seven figures.
  • Priority handles revert to the original username if a user downgrades or cancels after a 30‑day grace period, while purchased Rare handles remain with the buyer even if the subscription ends.
  • Rare names will be allocated via public drops based on merit or through invitation-only, fixed-price sales, and all marketplace-acquired handles are non-transferable with off-platform trading prohibited.
  • Upon transfer, a user’s old handle is frozen to others, X cites bot-prevention as the rationale for a controlled release, and outlets note unresolved risks around impersonation, trademarks, and how inactivity is defined.