Overview

• Participation is limited to Premium+ and Premium Business accounts, with eligible tiers costing roughly €30–€38 per month, according to X’s announcement.
• “Priority” usernames—such as full names or multiword phrases—can be requested by eligible subscribers and transferred at no extra cost, with responses targeted within three days.
• “Rare” usernames—short, generic, or culturally significant handles like @Tom or @Pizza—will be offered by invitation or through public applications and will be sold.
• Reporting cites prices for rare handles ranging from about $2,500 to more than $1 million, with X setting the final amounts.
• Retention rules remain unclear: one report says all transferred names revert after a 30‑day period if the subscription ends, while another says purchased rare handles can be kept without an active subscription.