Overview

• X has secured money transmitter licenses and partnered with Visa on X Money, a digital wallet for peer-to-peer payments and tipping that will debut in the US later this year.
• CEO Linda Yaccarino said users will soon be able to invest, trade and manage their financial lives directly on X.
• The company is exploring an X-branded credit or debit card to complement its emerging fintech offerings.
• Expansion into financial services brings potential regulatory hurdles, including compliance with anti-money laundering and licensing rules.
• X’s advertising business is recovering as 96 percent of pre-acquisition advertisers return and Emarketer forecasts revenue growth alongside benefits from its xAI merger.