X to Launch Video-Only Feed to Compete with TikTok and Instagram Reels

Elon Musk's platform aims to attract users with a mix of short and long-form videos, exclusive content, and a new smart TV app.

A beta version of the video-only feed will be available to some users by the end of summer.
The new feature will include both short clips and longer videos, along with a live streaming element.
X is working on a smart TV app to stream video content directly to televisions.
The platform has signed deals with major sports leagues and celebrities for exclusive content.
CEO Linda Yaccarino is leading efforts to expand X's video and exclusive content market.