Overview

• Elon Musk announces X's long-form videos will soon be available on smart TVs, aiming to compete with YouTube.
• The TV app for Amazon and Samsung users is expected to launch next week, resembling YouTube's TV app.
• X seeks to attract online influencers and advertisers by becoming a video-first platform.
• Former CNN anchor Don Lemon and Fox commentator Tucker Carlson have partnered with X for exclusive content.
• X's valuation has dropped significantly since Musk's acquisition, amidst challenges in retaining users and advertisers.