Overview
- X began testing an iOS interface that opens links while collapsing the original post to the bottom so Like, Reply, and Repost buttons stay visible.
- Head of product Nikita Bier said the goal is to capture clearer signals of post quality because full‑screen web views often stop people from reacting.
- Elon Musk separately indicated X plans to remove ranking heuristics within four to six weeks as Grok evaluates posts and videos for recommendations.
- The updates support X’s effort to keep user activity within the platform under its “everything app” strategy, with possible benefits for link post reach.
- Coverage notes continued skepticism due to past accusations of link throttling, leaving the real impact on engagement and visibility uncertain.