Overview
- When users open a link, the original post collapses to the bottom so Like, Reply, and Repost controls stay visible over the web page.
- The rollout is an iOS-only experiment for now, and X has not announced timing for broader availability.
- Bier says link posts underperform because the full-screen in-app browser hides the post, and he denies that links are deboosted.
- Elon Musk says X aims to replace heuristics with Grok’s AI recommendations in four to six weeks, a shift that could change reach for link posts.
- Observers say the UI tweak aligns with an everything-app strategy to keep users inside X but caution it may not undo years of throttling accusations and declining referrals that saw outlets like NPR and The Guardian scale back.