X Shifts Creator Payments to Engagement-Based Model

In a move away from ad-dependent revenue, X will now pay creators based on engagement from Premium subscribers.

X's new payment model will take effect on November 8, targeting engagement from X Premium users rather than ad views.
The change aims to boost creator earnings by focusing on interactions like replies, reposts, and likes from paid subscribers.
X Premium, a subscription service costing $8 monthly, is central to the new strategy, as only these users' engagement will count towards creator payouts.
Critics warn that the shift might encourage creators to produce controversial or sensational content to maximize engagement.
X's revenue has declined by nearly 40% due to a drop in advertising, prompting this pivot towards subscription-based income.