Overview
- X opened a waitlist and detailed a marketplace limited to Premium Plus and Premium Business subscribers to reassign dormant handles.
- 'Priority' handles are free to request for eligible subscribers, typically reviewed within about three business days, with a 30‑day grace period that reverts users to their old handle if they downgrade.
- 'Rare' handles—short or culturally significant names—will be distributed via public drops or invite‑only fixed‑price sales ranging from $2,500 to seven figures, and buyers can keep them without maintaining a subscription.
- X says the controlled rollout aims to curb bot-driven sniping; users’ previous handles are frozen, and the company may offer paid redirects later.
- Marketplace terms bar transfers and off‑platform sales, while journalists and analysts flag risks tied to unclear inactivity criteria, potential impersonation, and trademark disputes.