Overview
- X said it will detect posts that programmatically reupload content and allocate the bulk of impressions and monetisation to the original creator, shifting visibility away from reposting accounts.
- The product team has begun penalising repeat aggregator accounts with reduced payouts and cited an instance where an account’s revenue was cut by about 90% in the last payment cycle.
- X recommended using the platform’s Share Video or Quote features for commentary to preserve attribution and said it will fix a bug that turns shared videos into links after 280 characters.
- Business Insider and other outlets highlighted a high-profile example where Mario Nawfal reposted an ABC News journalist’s clip and community notes on X labeled the post as stolen, illustrating how public moderation will be used.
- The change responds to incentives in X’s creator revenue-share program that rewarded engagement to reposts and could make it harder for aggregation pages to profit while restoring reach and earnings to small creators.