Overview

• X CEO Linda Yaccarino said users will soon be able to make investments and trades directly on the platform.
• X partnered with Visa to develop X Money, a digital wallet and peer-to-peer payment service set to debut in the U.S. later this year.
• The company has secured money transmitter licenses in 41 states and is exploring an X-branded credit or debit card to broaden its fintech offerings.
• Regulatory compliance remains a key challenge as X navigates anti–money laundering safeguards and financial licensing requirements.
• X has recovered most of its ad base since Musk’s 2022 acquisition, with 96 percent of pre-acquisition advertisers returning amid lingering brand-safety concerns.