X Raises Premium+ Subscription Prices by 37.5% Globally

The price hike, effective immediately for new users, aims to support creator payouts and enhance ad-free features.

The cost of X's Premium+ subscription has increased from $16 to $22 per month in the U.S., with annual rates rising from $168 to $229.
Existing subscribers will retain current pricing until January 20, 2025, after which the new rates will apply on their next billing cycle.
The price hike varies by region, with some markets like Nigeria and Turkey seeing increases of over 300% and 150% respectively.
X cites a completely ad-free experience, expanded access to Grok AI, and a new trends tool called Radar as key enhancements to the Premium+ tier.
The updated pricing aligns with X's revamped revenue-sharing model, which rewards creators based on content quality and engagement rather than ad impressions.