X Projects First Ad Revenue Growth Since Musk's 2022 Takeover

Growth driven by returning advertisers and small-business expansion, but revenue remains far below pre-acquisition levels.

X's U.S. advertising revenue is projected to grow by 17.5% in 2025, reaching $1.31 billion, with global ad sales expected to rise 16.5% to $2.26 billion.
The recovery is partly attributed to Elon Musk's political influence as a senior adviser in the Trump administration, prompting some advertisers to return.
Fear of legal or financial repercussions, including potential lawsuits from Musk, has also motivated some advertisers to resume spending on the platform.
X has successfully attracted small- and medium-sized businesses, a demographic it historically struggled to engage, contributing to its growth.
Despite the projected gains, X's ad revenue remains significantly below its 2021 level of $4.51 billion, reflecting ongoing challenges in rebuilding its business.