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X Product Head Nikita Bier Shares Daily Niche-Posting Playbook, Pledges Platform Boost

Outlets report the promised promotion has not been confirmed by the company.

Overview

  • Bier urged users to pick a single subject they know well and post one unexpected, sub–five-sentence insight about it every day for six months.
  • He said accounts that stick to the regimen will be promoted by X, positioning the approach as a route to recognition and income.
  • Bier framed success around becoming an authority who can charge for endorsements or time rather than relying on creator funds or meme coins.
  • Business Insider pointed to Derek Guy, known as Dieworkwear, as a niche example with 1.3 million followers built through frequent menswear posts.
  • Business Insider said X did not respond to a request for comment, and Bier countered a user’s algorithm critique by saying the platform favors accessible writing now.