X Games Introduces AI Judging and Sports Betting in Major Overhaul

Under new CEO Jeremy Bloom, X Games unveils technology-driven changes and a team-based league to modernize its global presence.

X Games Aspen 2025 will feature experimental AI judging developed with Google Cloud, analyzing snowboard Superpipe runs for metrics like trick difficulty and execution.
The AI judge will not affect final scores but aims to enhance transparency, fairness, and fan engagement, with predictions and multilingual commentary during the event.
For the first time, regulated sports betting will be available for X Games events, starting in Colorado, as part of a partnership with ALT Sports Data.
X Games is launching a global team-based league in 2026, with coed teams, athlete contracts, and events hosted in cities worldwide through long-term partnerships.
The modernization efforts aim to boost X Games' cultural relevance and profitability, inspired by the success of Formula 1 under MSP Sports Capital's ownership.