Overview
- Multiple outlets reported Thursday that X is in active talks to pay creators with stablecoins, with Circle’s USDC described as a leading candidate, but the company has not confirmed any token choice, terms, wallet support, or a launch date.
- X will replace its Revenue Sharing program with the Original Content Rewards Program on Sept. 8, and the company’s published rules require at least 500 verified followers and 500,000 Home Timeline impressions from verified users in the prior 90 days to qualify for payouts.
- Platform executives and designers with crypto experience, including a March hire from the blockchain space, are building on X’s July rollout of X Money as part of a broader push to add payments to the social app.
- U.S. law and policy will shape any rollout because the GENIUS Act and recent Treasury proposals require permitted stablecoin issuers to hold one‑to‑one reserves, provide disclosures and support redemptions, with most provisions taking effect Jan. 18, 2027.
- Practical hurdles for creators include wallet verification, irreversible blockchain transfers, custody and conversion to local currency, and immediate U.S. tax reporting on crypto income, all of which will determine whether payouts are optional or the default.