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X Cuts Subscription Prices in India by Up to 48%

Designed to boost subscriptions in India’s third-largest market, the cuts coincide with X’s legal battle with New Delhi.

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This illustration photograph shows the logo of social network X (formerly Twitter) displayed on a smartphone.
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Overview

  • Basic tier fees have been reduced by 30% to ₹170 per month, Premium mobile subscriptions by 48% to ₹470, and Premium+ plans by up to 42% to ₹3,000 on mobile and ₹2,570 on the web.
  • This marks the first across-the-board price reduction since X launched paid tiers in India in February 2023.
  • Mobile subscription prices remain higher than web fees because of app-store commissions charged by Google and Apple.
  • The reductions target India’s 27.3 million users as X shifts focus toward subscription revenue and contends with falling ad income.
  • The timing of the cuts coincides with X’s ongoing legal dispute with the Indian government over account-blocking orders.