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XCancels European Commission Ad Account After €120 Million DSA Fine

The Commission says it has not paid for advertising on X for years.

Overview

  • X product chief Nikita Bier said the Commission's account was terminated for using a linked video to artificially increase reach on a post about the fine.
  • Bier claimed the tactic exploited a platform weakness tied to auto-playing videos and said the vulnerability has been closed.
  • A Commission spokesperson told Gizmodo the institution has not bought ads on X in years and uses the platform's tools in good faith.
  • The ad lockout followed a €120 million Digital Services Act penalty citing misleading verification, obscured advertising information, and limits on researchers.
  • Elon Musk condemned the penalty on X and called for abolishing the EU, drawing responses from Dmitri Medvedev and U.S. politicians including Marco Rubio and Ted Cruz.