Overview

• Elon Musk's social media platform X, formerly known as Twitter, appoints Kylie McRoberts as the new head of safety, and Yale Cohen as head of brand safety and advertiser solutions.
• The appointments come nine months after the departure of the previous safety leader, amid ongoing concerns over content moderation, misinformation, and hate speech on X.
• Several big-name advertisers, including IBM and NBCUniversal, halted ad spending on X following reports of ads appearing alongside hateful content, impacting X’s main source of revenue.
• Musk's public criticisms and leadership style have led to multiple leadership shakeups and challenges in maintaining advertiser relationships and platform safety.
• X aims to reassure advertisers and improve platform safety with new appointments and initiatives, despite Musk's controversial stance on content moderation and free speech.