Overview

• X (formerly Twitter) has launched a dedicated vertical video tab, accessible via a play button in the app's navigation bar for U.S. users.
• Bluesky has introduced customizable video feeds allowing users to swipe through trending videos and pin specific feeds for a personalized experience.
• The features from X and Bluesky closely mimic TikTok's format, aiming to attract users seeking alternatives during TikTok's uncertain status in the U.S.
• Instagram has also joined the competition by announcing 'Edits,' a video editing tool positioned as a rival to TikTok's CapCut.
• TikTok briefly ceased operations in the U.S. over the weekend but resumed service following reassurances from President-elect Donald Trump.