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Wyndham Launches Dazzler Select to Court Independent Economy Lifestyle Hotels

The soft-brand uses a flat monthly fee with minimal standards to lower conversion costs for independent owners.

Overview

  • Magic Moment Resort & Kids Club in Kissimmee, Florida, becomes the first Dazzler Select through a conversion at launch.
  • Wyndham says two more hotels are signed, with talks underway with more than 25 developers, and it targets 50 openings over five years.
  • Participating properties keep their identity while gaining access to Wyndham Rewards, global distribution, and tech platforms like Wyndham Connect and Wyndham Gateway.
  • Eligibility and service basics include a 4.0+ guest rating, free Wi‑Fi for Wyndham Rewards members, 24‑hour water and coffee stations, and one complimentary breakfast item per guest.
  • The company cites more than 16,000 independently owned economy hotels in the United States and rising lifestyle travel demand among Millennials and Gen Z as the growth opportunity.