Overview
- Wyndham used its Beyond 2026 conference in Puerto Rico to reaffirm a regional buildout past 300 hotels and 52,000 rooms with a goal of 500 properties by 2030.
- Wyndham reported 192 signed projects across Latin America and the Caribbean, including 22 in Argentina, after adding 75 regional contracts in 2025.
- Executives said Argentina is stabilizing with improving occupancy in places like Iguazú, while warning most local builds still need permits, financing, and years of construction.
- The company is integrating large language models such as ChatGPT, Google AI Mode, and Claude, and said traffic from AI tools surged 3,500% year over year.
- Wyndham highlighted its Wyndham Connect platform for automated check-in, upsells, and messaging, citing 12 million guest interactions and more than $20 million in incremental revenue.