Overview
- WWE and Rumble announced on Thursday, Sept. 24 that WWE Main Event will begin streaming on Rumble on October 14 and air weekly on Wednesdays at 8 p.m. ET.
- The companies described the agreement as a content-driven, long-term distribution deal and quoted Rumble chief content officer Claudio Ramolo and WWE EVP Alex Varga praising the partnership.
- Rumble has grown as a platform for conservative commentators and hosted political figures after 2020, and its investor list includes a large 2024 investment from Tether along with backers tied to Peter Thiel and J.D. Vance.
- Independent reporting has found Rumble and similar platforms have carried misinformation and conspiratorial content, a factor some observers say could pose reputational and advertising risks for partners.
- Main Event, a WWE program that debuted in October 2012 to showcase matches and rising talent, will continue that developmental role on Rumble, while the move signals Rumble’s strategic push to expand into sports and live entertainment.