Overview
- WWE hired Cyrus Kowsari as Senior Director of Creative Strategy in early October, introducing him to staff as the point person for an AI-driven shift.
- Paul “Triple H” Levesque told employees Kowsari will guide a transition to AI-based storytelling and integrate the tech into video and graphics workflows.
- The company has a contract with Writer AI that has been trained on WWE content, but initial pitches were panned, including a Bobby Lashley return concept that ignored his current status outside WWE.
- Despite the poor early output, internal sentiment reported by the Wrestling Observer holds that AI could significantly influence storyline direction once technical issues are addressed.
- Kowsari is also set to serve as a White House liaison as Levesque assumes more political duties, and separate reports note staff anxiety over potential layoffs and industry doubts about AI’s grasp of wrestling nuance.