Overview

• WWE president Nick Khan said Italy will host a premium live event early next year, confirming the plan in remarks to SportsBusiness at the IMG x RedBird Summit.
• Khan also announced that WWE's weekly television shows will launch on Netflix in Italy, replacing the current Warner Bros. Discovery arrangement.
• A March 21, 2025 SmackDown taping in Bologna drew a large crowd and positive local coverage, serving as WWE's market test for Italy.
• Khan noted that nearly half of WWE's premium live events now take place outside the United States, with international shows delivering viewership and attendance gains.
• Specifics for the Italy event, including the venue, exact date, and ticket on-sale timing, remain unannounced with fans directed to follow official channels for updates.