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WWE Reportedly Plans 30th‑Anniversary Tribute to The Rock

The reported campaign would roll out a commemorative belt, new merchandise and social promotions timed to Survivor Series.

Overview

  • Multiple wrestling outlets report on Thursday that WWE is planning a monthlong celebration to mark 30 years since Dwayne “The Rock” Johnson’s 1996 Survivor Series debut.
  • The plans, first attributed to WrestleVotes and published on Fightful Select, reportedly include a commemorative championship belt, special merchandise releases and coordinated social media campaigns.
  • WWE has not confirmed the claims and the details remain unverified, so the proposed items and timing should be treated as reported rather than announced.
  • It is unclear whether The Rock will appear on WWE programming for the anniversary because he last appeared on television at the 2025 Elimination Chamber and is currently tied up with film work and his role on the TKO board.
  • The choice to center the celebration on Survivor Series reflects The Rock’s early WWE milestones, including his 1996 debut as Rocky Maivia and later major matches and title wins that made him a defining figure for the company.