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WWE Plans Fresh Writers for SmackDown in 2026, Reports Say

Senior creative leads are expected to stay in place.

Overview

  • BodySlam first reported that WWE will add an undisclosed number of writers to SmackDown to deliver "more enticing storylines" in 2026.
  • Road Dogg is expected to remain the lead writer alongside co-head John Swikata, with no firings planned as of the latest reporting.
  • Outlets describe the move as intended to make the show "more enjoyable" after months of critical fan reaction to SmackDown’s direction.
  • Wrestlenomics data cited in coverage shows the October 3 SmackDown averaged about 1.03 million viewers with a 0.23 in adults 18–49, a regular-slot low outside pre-emptions.
  • Reports say WWE and parent company TKO are closely watching perception and performance despite record 2025 profits and recent social-media backlash, including the #FireTripleH trend.