WWE Partners with Logan Paul's Prime in Historic Sponsorship Deal

The partnership, starting at WrestleMania XL, faces backlash for compromising the ring's aesthetic, despite being the largest in WWE history.

Logan Paul and KSI's Prime becomes the first official mat sponsor of WWE, starting with WrestleMania XL.
The partnership has been criticized by fans as an 'eyesore' and 'tacky', with concerns over the aesthetic impact on the ring.
Prime Hydration has also partnered with UFC, becoming the official drink of the UFC Performance Institute.
The deal is described as the largest sponsorship in WWE history, offering Prime unprecedented exposure.
Critics argue that the sacredness of the WWE ring mat is compromised, preferring the clean aesthetic traditionally maintained by Vince McMahon.