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WWE Defends Higher Ticket Prices as Q3 Live-Event Revenue Jumps

President Nick Khan says event scarcity from fewer house shows, coupled with international expansion, underpins pricing power.

Overview

  • On the Nov. 5 TKO earnings call, Nick Khan said WWE raised ticket prices across PLEs, Raw, SmackDown and Saturday Night’s Main Event in line with the marketplace.
  • WWE reported a $31.4 million year-over-year increase in live-events and hospitality revenue for the quarter, contributing to $402.1 million in total revenue.
  • Khan credited both sustained high venue capacity and higher average ticket prices for the live-event revenue gains.
  • He said reducing non-televised shows created scarcity for televised and premium events, reinforcing demand at higher price points.
  • Khan highlighted a January European tour leading into the Royal Rumble in Saudi Arabia and noted strong ticket sales as fan criticism of higher prices continues.