WWE and UFC Unify Live Event Teams Under TKO Group

The merger aims to maximize revenue and operational efficiencies, introducing potential for combined event weekends.

TKO Group Holdings has merged WWE and UFC live event teams into a single unit called the TKO Live Events Strategy Team.
The integration aims to create cost and revenue efficiencies by coordinating events from both brands.
Plans include potential 'TKO weekends' featuring back-to-back events from WWE and UFC in the same city.
Peter Dropick, a veteran of UFC's live event leadership, will lead the new unit.
The merger follows Endeavor's acquisition of WWE and its combination with UFC to form TKO Group Holdings.