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WWE and Real American Beer Unveil ‘Hulkamania Forever’ Collectible Can With October Rollout

The limited run follows a Wrestlepalooza debut, tapping fan demand that spiked after Hogan’s death in July.

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Overview

  • Real American Beer and WWE introduced the 16-ounce tribute can at Wrestlepalooza in Indianapolis with an on-air toast and a Fan Zone takeover.
  • Select U.S. retailers will carry the limited-edition can starting in early October, with availability expected to be brief.
  • The campaign includes a Hulkamania Sweepstakes for two tickets to WWE’s Saturday Night’s Main Event in Salt Lake City on November 1, with entries accepted through October 10 at TheRealAmerican.com.
  • Reports differ on the can’s look, with some describing a gold design and others citing Hogan’s red-and-yellow color scheme with a WWE logo.
  • Real American Beer, co-founded by Hogan, has rapidly expanded since its June 2024 launch, entering Walmart and ranking among top growth-driving light beers.