Overview

• The limited-edition 16-ounce collectible made its public debut at WWE’s Wrestlepalooza at Lucas Oil Stadium in Indianapolis with an on-air toast and Fan Zone activation.
• Retail availability is slated to begin in early October for a limited time at select U.S. stores, with cans featuring Hogan’s red-and-yellow design and the WWE logo.
• A Hulkamania Sweepstakes offers a chance to win two tickets to WWE’s Saturday Night’s Main Event in Salt Lake City on November 1, with entries accepted through October 10 at TheRealAmerican.com.
• Real American Beer, co-founded by Hulk Hogan, promotes the release as part of its rapid expansion, citing top-10 growth status, availability in 28 states, and placement at Walmart.
• Consumer interest surged after Hogan’s death in July at age 71 from a heart attack in Clearwater, with reports of products quickly selling out and the company working to meet demand.