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WW International Files for Bankruptcy, Signaling End of Iconic WeightWatchers Era

The weight-loss pioneer seeks to restructure over $1 billion in debt while maintaining services for its remaining three million members.

Overview

  • WW International, formerly known as WeightWatchers, filed for Chapter 11 bankruptcy on May 6, 2025, citing over $1 billion in debt.
  • The company assured its three million members that services will continue uninterrupted and aims to emerge from bankruptcy within two months.
  • The rise of GLP-1 weight-loss drugs like Ozempic and Wegovy has significantly diminished demand for traditional diet programs, contributing to WW's financial struggles.
  • Oprah Winfrey's 2023 endorsement of Ozempic marked a turning point, undermining the brand's focus on accountability and moderation as key to weight loss.
  • WW's digital pivot, including the launch of its telehealth platform Sequence, saw growth but failed to offset declining membership and revenue.