Overview
- Guevara’s appointment is now permanent after serving in the role on an interim basis since September following Julia Simpson’s departure.
- The leadership decision coincides with the council’s relocation of its headquarters to Madrid, signaling an organizational reset.
- Guevara outlined priorities to attract investment, drive sector growth and create jobs while strengthening global representation and deepening member engagement.
- WTTC Board Chairman Manfredi Lefebvre endorsed her return, calling her experience the right fit for the council’s next phase.
- The council represents more than 200 global travel and tourism leaders spanning hotels, aviation, cruises, health and technology.