Overview

• The six-year agreement raises U.S. rights fees and guarantees coverage of over 2,000 matches per season through 2032.
• Tennis Channel will air tournaments outside North America and the season-closing WTA Finals under the new deal.
• The network has pledged to boost WTA exposure across its cable channel, direct-to-consumer app and free ad-supported service to draw younger audiences.
• WTA Ventures reports its global viewership topped 1 billion last season, highlighting the United States, China and Poland as key markets.
• The WTA’s current media rights contract with DAZN expires at the end of 2026, with negotiations for future coverage slated to begin soon.