Overview
- Mercedes-Benz becomes the WTA’s premier partner from January 1, 2026, in the largest sponsorship in the tour’s history.
- CityAM reports the pact runs up to 10 years with a break option after six, with a value believed to reach as much as $500 million.
- Brand presence is planned across WTA 1000, 500 and 250 events, with exceptions at tournaments holding existing car partnerships such as Porsche-backed Stuttgart.
- The logo is slated to debut on the net at the Abu Dhabi Open from January 31 to February 7, 2026.
- The framework aligns with growing player tie-ups, including Coco Gauff’s newly announced partnership, as the ATP has already approved a short-form merger step and a WTA vote is expected before year-end.