Overview

• Fourteen clubs across the Women’s Super League and WSL2 have signed up, including Arsenal, Chelsea, Everton, Liverpool, Manchester City, Manchester United and London City Lionesses
• Each club may opt to offer alcohol at any number of home fixtures without a minimum commitment
• The initial WSL2 pilot ran 19 matches this season, drawing 51,000 fans with two-thirds in support, 84% giving top safety scores and no recorded incidents
• Women’s professional matches fall outside the 1985 Sporting Events Act ban that still bars alcohol in view of the pitch at men’s games
• Commercial partners such as Asahi UK are expected to generate millions in matchday pouring rights revenue for participating clubs