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WSL and Women's Championship Secure Historic £45m Sponsorship Deal with Barclays

The three-year agreement marks the largest financial commitment in the history of women's domestic football.

  • Barclays has renewed its title sponsorship of the Women's Super League and Women's Championship for £45 million over three years.
  • This deal doubles Barclays' previous financial commitment and is the most lucrative in the history of women's domestic football.
  • The Women's Professional Leagues Limited (WPLL), a new independent entity overseeing the leagues, announced the deal as a major step toward financial sustainability.
  • Barclays has also extended its partnerships with the Premier League and the Football Association, continuing support for grassroots women's football.
  • The renewed sponsorship comes amid significant growth in women's football, with WSL match attendance up 283% since the 2021-22 season.
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