WSJ Report Raises Stakes for EPCOT as Drinking Culture Collides With Family Brand

Overview

• The Wall Street Journal’s investigation highlights how the fan-made Drinking Around the World challenge has grown into a prominent subculture featuring matching shirts and social media checklists.
• Coverage cites increased rowdy behavior and public intoxication in the World Showcase, with many parents avoiding the area after late afternoon and a late-December 911 call involving an allegedly drunk guest drawing fresh scrutiny.
• Disney’s recent steps focus on operations rather than policy, including more plainclothes security, tighter dress-code enforcement for offensive drinking-themed apparel, and added hydration stations.
• Financial context looms large, with alcohol described as a high-margin driver—examples include margaritas near $18 and souvenir beers above $15—supported by high-spending adult visitors.
• Debate over EPCOT’s identity continues into 2026, with community proposals such as drink limits or dry zones discussed in coverage but not adopted by the company.