Overview
- IDC reports more than 150 million wrist‑worn devices shipped in the first three quarters of 2025, up about 10% year over year.
- Smartwatches neared 120 million units, while fitness trackers rose 21.3% to 32.86 million, signaling strong demand for lower‑priced models.
- Huawei led with 28.6 million shipments, including 20.8 million in China, with efforts underway to broaden its overseas presence.
- Xiaomi ranked second and was the fastest‑growing top‑five vendor at 27.9 million units, lifted by affordable bands and gains in Southeast Asia and South America.
- Apple maintained a global top‑three position with a push on 5G and satellite features, while Samsung’s Q3 Watch8 launches ended its earlier decline; IDC highlights connectivity, AI and health tracking as the key drivers for next year.