Particle.news
Download on the App Store
6 ARTICLES
·
yesterday

WPP Taps Microsoft’s Cindy Rose as CEO After Revenue Downgrade

The incoming CEO will steer WPP’s AI-centered overhaul after the group slashed its growth outlook

Image
Cindy Rose, chief executive officer for Microsoft UK., speaks during an interview inside the new Oxford Circus store ahead of its opening in London, Britain July 9, 2019. Picture taken July 9, 2019. REUTERS/Simon Dawson/File Photo
Image

Overview

  • WPP confirmed that Microsoft’s Cindy Rose will become CEO on September 1, 2025, with outgoing boss Mark Read staying through year-end to aid the handover.
  • The firm warned that second-quarter organic revenue will fall by 5.5% to 6% and cut its full-year forecast to a 3%–5% decline.
  • Shares plunged 13% following the trading update, wiping hundreds of millions off WPP’s market value.
  • WPP has announced hundreds of job cuts across its media arm to deliver around £150 million in cost savings.
  • Rose’s appointment underscores WPP’s strategic pivot to AI-driven and data-centric marketing solutions as it faces mounting competition from tech-led consultancies.