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4mo ago

WPP Revenue Declines 2.7% as AI Investment and Client Wins Anchor Strategy

The advertising giant reaffirms cautious 2025 outlook while bolstering AI capabilities through Infosum acquisition and agency integration.

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WPP said President Trump’s tariffs would affect “a number of our clients as well as the broader economy”
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Overview

  • WPP reported a 2.7% like-for-like revenue decline to £2.48 billion in Q1 2025, with total revenue falling 0.7% to £3.23 billion.
  • The company maintained its full-year guidance of up to a 2% revenue decline, citing ongoing macroeconomic pressures and cautious client spending.
  • WPP acquired Infosum to enhance its AI-driven targeting and data capabilities, with 60% of client-facing staff now using its WPP Open platform.
  • Momentum is growing at merged agencies Burson and VML, which secured new contracts with major clients like Heineken and Levi’s in Q1.
  • CEO Mark Read cautioned that global trade tariffs could indirectly impact clients’ strategies and ad spend, further complicating market conditions.